The true meaning of the ‘sky blue and white quartered’ BMW logo is the
most controversial issue of the company. According to Dr. Florian
Triebel, Executive Board Member of BMW AG, “There are two traditions
concerning the significance of the BMW logo and trademark, offering two
different interpretations of its sky blue and white fields. One
interpretation points to a rotating propeller. The other relates the BMW
logo to Bavaria as the place where the products are manufactured”.
Here below an official explanation of what does the BMW logo mean
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